- 5 Reasons to get China Ready Now!
- Women: Is your self-confidence holding you back?
- We’re suckers for Fake News: Daniel Kahneman’s Lessons on the Irrational Consumer
- Business leaders need to leverage Twitter
- Is Your Marketing Moving at the Speed of Digital?
- 10 Tips to creating a winning CRM Strategy
- Top Tips on DIY Marketing
- How to Create Profit-Focused Customer Service
- 3 Steps to Employee Engagement and WOW Customer Service
- 5 Opportunities for Growth in 2014
- Body Language
- Business Communications
- Customer Experience
- Customer Loyalty
- Customer Retention
- Customer Service
- Digital Marketing
- DIT Masters in Professional Practice
- Marketing Planning
- Personal Effectiveness
- SME Toolkit
- Strategic Marketing
- October 2018
- November 2017
- July 2017
- March 2016
- August 2015
- August 2014
- February 2014
- January 2014
- November 2013
- October 2013
- September 2013
- August 2013
- February 2013
- January 2013
- November 2012
- July 2012
- April 2012
- January 2012
- December 2011
- November 2011
- October 2011
- July 2011
- June 2011
- May 2011
- November 2010
Until last Saturday, most of us hadn”t even known there was such a thing as a ‘contamination narrative’ but writing in The Irish Times, Maureen Gaffney put her finger on Ireland’s very irregular pulse and told us how to make the patient better.
A narrative is how we view and tell our story of what is happening to us. As a nation that has suffered a major blow to its sense of self, we may be drawn to divide our story of […]
In one of Olivia O’Leary’s contributions to Drive Time at the beginning of the recession, she talked about some of the good things that have come out of the recession. One was that you can now tell your kids that “you can’t afford it” when they demand a new phone, a new pair of runners or something new to wear.
That is what we are saying to ourselves about so many potential […]
Dressed in the corporate colours of Neary Marketing’s new logo, the Queen of England spoke with President Mary McAleese about her hopes for the new website and the future of this dynamic marketing company, now celebrating eleven long years since its foundation.
Barack Obama sent his apologies, saying “Ni feidir liom!”
Let’s face it, most of us don’t want to read a new message or document unless it’s made very enticing. And how often does that happen. So these are tips for people who have to write in situations that can’t be spiced up with outrageous headlines, wild photography or juicy gossip.
1. Don’t back into a point.
At school, when we were writing essays and exam answers, we were told to start with the background and introduction and build […]
A 2% increase in customer retention is equal to a 10% cut in costs. Now that’s pretty interesting for any company that’s gone about as far as it can go in paring back costs. So how can you ramp up your customer retention strategy?
While customer service might have improved in Ireland, I regularly check out service standards in hotels, restaurants and shops and there is still so much room for improvement. And the great thing about customer service is that […]
A good, solid customer relationship is built on trust and commitment. But how can you build trust quickly, or is that the point: trust must be built through positive experiences over time?
I know one shop that manages to build trust in one single transaction. Not only that, but this shop builds positive word of mouth (PWOM) even among first time customers. OK, enough of the mystery then, I’ll tell you the name of the shop. It is Martyn Evans Tennis […]