Daniel Kahneman explaining our irrational choices

We’ve known for a long time that as consumers, we make a lot of irrational decisions. In the past year, we have seen how vulnerable we are to fake news. In fact, voters seem to like to suspend their disbelief, if what they’re hearing suits their preferred version of reality. So it is good to know that we can actually start to understand the conscious and unconscious biases that help explain apparently irrational and […]

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