New Year’s Resolutions and Falling off the Wagon

Some New Year's Resolutions Just Don't Stick – Even with Glue

Laden with guilt, extra weight and fear of going broke, it’s no wonder we are all suckers for New Year’s Resolutions. I make pretty much the same ones every year and like boomerangs, they always  come back, unchanged by their flight into wishful thinking.

I’m reminded of that scene in the hit film Airplane, when Lloyd Bridges realises he’s taken on too many […]

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In a week that saw, yet again, that Obama had literally outsmarted his opposition, we should consider just how smart are we as individuals, companies or countries. I remember when the battle was between John McCain and Obama, McCain recognised that he was a bit of a lame duck when it came to technology. To allay voters’ fears, he said he used ‘The Google frequently’. Ouch!

I came across an interesting article by Boston Consultancy Group recently that suggested that as […]

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For the summer we have an overseas adult student staying with us. She has come to Ireland to learn English and we are acting as a host family. In those first tentative days, inevitably we are checking each other out; wondering how the next few weeks will go and hoping we will get along well. It’s a typical phase in any new relationship.

We were showing our guest around the sights of Dublin and as part of that tour, we popped […]

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Would you like to try a little experiment to track who in your team thinks he or she is the boss? It will only cost you a few biscuits and good observation skills. At your next meeting, bring in a plate of say 7 biscuits for 5 people and then watch what happens. Who will take the last biscuit? Probably no one: social etiquette dictates that it is not acceptable to grab the last biscuit. Ah, but what about biscuit […]

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Not only is multi-tasking a myth, but the idea that we mortals can hold seven ideas in our heads at any time (the Juggler’s Brain) is also a myth. According to a fascinating book by Nicholas Carr “The Shallows – How the internet is changing the way we read, think and remember”, the biggest mistake we can make is to overload our brains with too many stimuli from actions such as constantly checking our iPhones, tweets and e-mails.

If you have […]

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Refer people to you, not away from you!

“To get referrals, you need to do more than nothing”
Andy Bounds

Referrals make so much sense. Yet, I find that a lot of companies I work with don’t have a strategy around getting better and more referrals.

The first bit of news is that referrals usually don’t happen all by themselves. You need to do something to encourage your happy clients to pass on your name to other potential clients. Or, you can ask […]

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We are so seduced by those short, self-administered tests that promise to reveal our ‘true north’. They will help us identify all sorts of hidden strengths, from our ability to brainstorm through to our natural leadership talent. The fact that it only takes 60 seconds to run the test is also a big attraction…..

But now and then, you may come across a really worthwhile article that goes beyond the over-simplified diagnosis so beloved of the Cosmo-style questionnaire.

In January 2011, McKinsey […]

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  • Categories: Marketing, Strategy
  • Comments Off on 10 Questions to ask yourself about your Business Strategy

Lynx Man Gets Lucky

When Unilever carried out research on what men really want when pursuing the opposite sex, they discovered that it wasn’t a Boy meets Girl happy ending that young men were searching for. Way too boring!

The male phantasy, as discovered after researching thousands of men in an anonymous survey, was to be irresistable to many women – simultaneously. They also discovered – based on observations of men on a night out – that they could segment men’s […]

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  • Categories: Marketing, Selling, Strategy
  • Comments Off on From Geeks to Gods – How Unilever plays on male insecurities

Check out my article on the five winning ideas that make the ethnic restaurant, Kinara, stand out from the crowd. This restaurant is worth watching: high spend, great customer retention and obsessive focus on the customer experience. And the food isn’t bad either!Kinara article

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It’s like being in the ring with Mike Tyson: getting punched
on all sides. The wave of bad news hitting people within companies and out in
the market place in general is enough to send anyone reeling. For many
organisations, maintaining employee confidence, engagement and motivation is a
critical issue. But how can you motivate people when salaries and staffing
levels are down. Yes, you certainly can.

At Neary Marketing and Communications we have been […]

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