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I was recently facilitating a Work-Out session with a very dynamic company. We were focusing on building change from the bottom up, engaging staff by asking them what their solutions were to problems. But we had a problem. Staff were coming up with great action points but were then finding it difficult to work on their ideas once they went back to their desks. We were stalling because the old excuse ‘I’m too busy’ was being […]
Looking back on a huge advertising career, Shelley Lazarus, Chairman of Ogilvy & Mather worldwide, knows what her biggest career challenge was: turning a near dead business around. Lazarus tells the story of how she got Ogilvy Advertising in New York up off its knees in the […]
So you’ve cut the costs to the bone. You’re working with half the numbers you worked with three years ago. Your team is feeling demotivated and you’ve run out of ideas. Are you stuck? Not at all. Like Michael Caine in The Italian Job, it’s a case of: “Just a minute, Lads. I’ve got a great idea!”
Talk to the people who are closest to the challenge. Recently I’ve been working with a number of organisations […]
Right now I’m preparing two sessions on innovation for delivery at the Irish Management Institute (IMI) and want to talk about where great ideas come from. Look in the obvious places! Customers are one of the greatest sources of ideas. But for real insights, we often need to look at our brands ‘in the wild’, as they are used in our customers’ everyday lives.
The head of Heinz, William Johnson, tells the story that he discovered – in his […]
One of the most important articles I ever read was about the link between how employees are treated and rewarded and bottom line sales, profitability and customer loyalty. You might say: isn”t that obvious! Yes, I agree but often the best articles are telling us stuff we know already but don”t deliver on.
Like motivation. How many of our internal communications conversations are designed to motivate staff? Not that many, yet we know that a motivated team is much more […]
A meeting that seems casual and unplanned can often lead to new business. But to make the most of these chance encounters, you need to know the types of people who can be helpful to you and your business and, even more importantly, you need to be able to communicate how you can add value to them.
Here are some quick tips for turning casual conversations into profitable relationships through better networking.
Talk to the right people. Who are they? Well, either people […]
Until last Saturday, most of us hadn”t even known there was such a thing as a ‘contamination narrative’ but writing in The Irish Times, Maureen Gaffney put her finger on Ireland’s very irregular pulse and told us how to make the patient better.
A narrative is how we view and tell our story of what is happening to us. As a nation that has suffered a major blow to its sense of self, we may be drawn to divide our story of […]
In one of Olivia O’Leary’s contributions to Drive Time at the beginning of the recession, she talked about some of the good things that have come out of the recession. One was that you can now tell your kids that “you can’t afford it” when they demand a new phone, a new pair of runners or something new to wear.
That is what we are saying to ourselves about so many potential purchases: […]
Dressed in the corporate colours of Neary Marketing’s new logo, the Queen of England spoke with President Mary McAleese about her hopes for the new website and the future of this dynamic marketing company, now celebrating eleven long years since its foundation.
Barack Obama sent his apologies, saying “Ni feidir liom!”
Let’s face it, most of us don’t want to read a new message or document unless it’s made very enticing. And how often does that happen. So these are tips for people who have to write in situations that can’t be spiced up with outrageous headlines, wild photography or juicy gossip.
1. Don’t back into a point.
At school, when we were writing essays and exam answers, we were told to start with the background and introduction and build towards […]