President Xi during 2012 visit to Ireland

China represents one fifth of the global economy. Over the next decades, many expect China to overtake the US as the most powerful economic force globally.  Ireland is reaching a tipping point with this global giant. Here are five reasons for you to sit up and take notice!

Access

In August 2018, Ireland got direct flight access to China for the first time. With an estimated 1700 passengers coming in from China every week from […]

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Smart CEOs use social media to help build corporate reputations

Angela Ahrendts*, pictured above,  first came to fame as one of the first CEOs to really shake up a company using every social media channel available to her. At Burberry, she tripled revenue and launched a whole range of novel digital initiatives. How many other CEOs are following her lead?

According to MIT Sloan “How CEOs can Leverage Twitter” (Winter, 2016), only 42 Fortune 500 CEOs have Twitter accounts. And of […]

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  • Categories: Digital Marketing
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Answer these 3 questions to find out.

Does this sound familiar: two teams within the marketing department, one dealing with the ‘physical’ strategies, and another separate team looking after digital marketing?

Too many companies continue to run their traditional and digital operations independently, despite the fact that customers want to move seamlessly between one and the other. The world of marketing and communications has become more complex, more connected and a more immediate. Are your systems for marketing management keeping pace?

Here are […]

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  • Categories: Digital Marketing
  • Comments Off on Is Your Marketing Moving at the Speed of Digital?