For the summer we have an overseas adult student staying with us. She has come to Ireland to learn English and we are acting as a host family. In those first tentative days, inevitably we are checking each other out; wondering how the next few weeks will go and hoping we will get along well. It’s a typical phase in any new relationship.

We were showing our guest around the sights of Dublin and as part of that tour, we popped […]

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Check out my article on the five winning ideas that make the ethnic restaurant, Kinara, stand out from the crowd. This restaurant is worth watching: high spend, great customer retention and obsessive focus on the customer experience. And the food isn’t bad either!Kinara article

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It’s like being in the ring with Mike Tyson: getting punched
on all sides. The wave of bad news hitting people within companies and out in
the market place in general is enough to send anyone reeling. For many
organisations, maintaining employee confidence, engagement and motivation is a
critical issue. But how can you motivate people when salaries and staffing
levels are down. Yes, you certainly can.

At Neary Marketing and Communications we have been […]

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A meeting that seems casual and unplanned can often lead to new business. But to make the most of these chance encounters, you need to know the types of people who can be helpful to you and your business and, even more importantly, you need to be able to communicate how you can add value to them.

Here are some quick tips for turning casual conversations into profitable relationships through better networking.

Talk to the right people. Who are they? Well, either people […]

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Dressed in the corporate colours of Neary Marketing’s new logo, the Queen of England spoke with President Mary McAleese about her hopes for the new website and the future of this dynamic marketing company, now celebrating eleven long years since its foundation.

Barack Obama sent his apologies, saying “Ni feidir liom!”

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1st Secret – People buy for emotional reasons and then rationalise it with logic.

But the emotion comes first. Have you talked to anyone recently who has bought a new car? Well, ok, there aren’t too many examples out there at the moment but I spoke with two neighbours recently. Both said that the reason they bought a (fancy) new car was because they were getting such a rotten trade-in rate. Now that doesn’t make too much sense. That could be […]

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2nd Secret – The Right Brain is the Right Way

Research shows that people need to engage with a product before they decide to buy that product. According to a recent posting by Jamie Turner in the 60 Second Marketer, when people engage with a product that event is stored in short term memory. However, if we can channel our communications to casino online the emotional side of the brain, this memory is stored in long term memory. Once you’re in […]

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3rd Secret – People don’t always tell the truth to researchers
Looking at some recent research on Irish lifestyles, you can read between the lines when significant percentages of people claim to take exercise regularly and live a healthy lifestyle. They’re not being truthful to the researcher, but often they’re not even truthful to themselves. So if, for example, you’re offering activity holidays to people, they often imagine that for two weeks of the year they can get into camouflage gear […]

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