5 Disturbing Facts about Women and the Leadership Pipeline

Jennifer Lawrence gave in too early in negotiating her pay because she wanted to be 'nice'

According to the TedTalk phenomenon, Professor Amy Cuddy, women feel chronically less powerful than men.
Women are not making it through the corporate pipeline, despite representing roughly half the workforce at entry level in professional posts.
In Ireland, women are paid on average 14 per cent less than men and the pay difference is widening!
The Old Boys Club […]

Continue Reading »

Smart CEOs use social media to help build corporate reputations

Angela Ahrendts*, pictured above,  first came to fame as one of the first CEOs to really shake up a company using every social media channel available to her. At Burberry, she tripled revenue and launched a whole range of novel digital initiatives. How many other CEOs are following her lead?

According to MIT Sloan “How CEOs can Leverage Twitter” (Winter, 2016), only 42 Fortune 500 CEOs have Twitter accounts. And of […]

Continue Reading »

  • Categories: Digital Marketing
  • Comments Off on Business leaders need to leverage Twitter

Years ago, when we were holidaying in France, I asked a local if he knew where the local post office was located. He said Oui but vigorously shook his head. When training on body language, I sometimes tell this story of mixed signals. It always gives me a headache! It’s actually very difficult to say yes and shake your head simultaneously. It goes against one of the most fundamental and universal body language gestures, the head nod.

Body language is older […]

Continue Reading »

When you finally meet 'the special one', do you know what to say?

It’s amazing how many business people become tongue tied when asked about their value proposition. Ask them what they do, and they are happy to chat away about their company, how many people work there, what the make or do and how long they’ve been in business.

The Bland leading the Bland

In many of the workshops that I run with SMEs and larger organisations, I invite people to […]

Continue Reading »

For the summer we have an overseas adult student staying with us. She has come to Ireland to learn English and we are acting as a host family. In those first tentative days, inevitably we are checking each other out; wondering how the next few weeks will go and hoping we will get along well. It’s a typical phase in any new relationship.

We were showing our guest around the sights of Dublin and as part of that tour, we popped […]

Continue Reading »

Refer people to you, not away from you!

“To get referrals, you need to do more than nothing”
Andy Bounds

Referrals make so much sense. Yet, I find that a lot of companies I work with don’t have a strategy around getting better and more referrals.

The first bit of news is that referrals usually don’t happen all by themselves. You need to do something to encourage your happy clients to pass on your name to other potential clients. Or, you can ask […]

Continue Reading »

In a career that spanned from the end of the Mad Men era to the digital age, Shelly Lazarus has always believed 'If you think you can do it, you can do it!'

Looking back on a huge advertising career, Shelley Lazarus, Chairman of Ogilvy & Mather worldwide, knows what her biggest career challenge was: turning a near dead business around. Lazarus tells the story of how she got Ogilvy Advertising in New York up off its knees in the […]

Continue Reading »

Writing Brief

Let’s face it, most of us don’t want to read a new message or document unless it’s made very enticing. And how often does that happen. So these are tips for people who have to write in situations that can’t be spiced up with outrageous headlines, wild photography or juicy gossip.

1.       Don’t back into a point.

At school, when we were writing essays and exam answers, we were told to start with the background and introduction and build towards […]

Continue Reading »