- 5 Reasons to get China Ready Now!
- Women: Is your self-confidence holding you back?
- We’re suckers for Fake News: Daniel Kahneman’s Lessons on the Irrational Consumer
- Business leaders need to leverage Twitter
- Is Your Marketing Moving at the Speed of Digital?
- 10 Tips to creating a winning CRM Strategy
- Top Tips on DIY Marketing
- How to Create Profit-Focused Customer Service
- 3 Steps to Employee Engagement and WOW Customer Service
- 5 Opportunities for Growth in 2014
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Tips always sound easy, like someone whispering the name of a good horse to back in the Grand National. We’re bringing you not one tip but ten tips, but after that you still have to run the race! Based on research carried out by Prof Hugh Wilson at Cranfield School of Management and other academic colleagues, including Prof. Moira Clark at Henley, the researchers uncovered the following top 10 dimensions to world […]
So you’ve decided that 2014 is the year you are going to really get your business off the ground. Good. But that’s not a plan – it’s more an aspiration. Here are some really important steps you can take to push your business beyond the bumpy, up-and-down growth patterns that have been dogging most of our SME companies for the past five years.
1. Set your Goals
Sounds obvious but you’ve really got to get beyond wanting the […]
A small increase in customer retention can have a big impact on your profits. Not only do you not have customer acquisition costs but loyal customers are also more profitable. So here you’re ‘Note to Self’ when sitting down to write your Marketing Planning.
My company will increase customer retention levels by 5% in 2014.
To make this objective a reality, you need to define how you will measure customer retention. You need to measure the volume of sales from retained clients […]
Negative comments about the quality of customer service by renowned food writer, Georgina Campbell, in a recent interview with Matt Cooper of TodayFM, have set the hospitality industry on edge.
Not surprisingly, the sector has become defensive and Fáilte Ireland’s surveys of overseas tourists suggest strong visitor satisfaction, with 93% describing the service they received as either good or very good.
But be careful. There is a world of difference between a customer rating your business as good or very good. A […]
In our case study on customer retention, we interview Janine Patterson of Sodexo. She explains how, over the past seven years, Sodexo has steadily increased its customer loyalty levels. Today Sodexo Ireland is outperforming Sodexo’s global average with over 95% retention levels. It’s an amazing achievement. But it starts in an unusual place – first you’ve got to let some of your customers go. Find out more…..
This article was published in the June 2013 issue of Hotel & Restaurant Times.https://dl.dropboxusercontent.com/u/59286216/Sodexo%27s%20Customer%20Retention%20Strategy.pdf
“To get referrals, you need to do more than nothing”
Referrals make so much sense. Yet, I find that a lot of companies I work with don’t have a strategy around getting better and more referrals.
The first bit of news is that referrals usually don’t happen all by themselves. You need to do something to encourage your happy clients to pass on your name to other potential clients. Or, you can […]
One of the most important articles I ever read was about the link between how employees are treated and rewarded and bottom line sales, profitability and customer loyalty. You might say: isn”t that obvious! Yes, I agree but often the best articles are telling us stuff we know already but don”t deliver on.
Like motivation. How many of our internal communications conversations are designed to motivate staff? Not that many, yet we know that a motivated team is much more […]