Essential SME Marketing Techniques: Part 1 – How to Kick Start your Marketing Plan 2014

It’s already the end of October and the signs are looking good for 2014. So make sure your business is ready to grow by having a smart Marketing Plan in place. But lots of people put off marketing planning, seeing it as a big task. The best way to get past your ‘writer’s block’ is to kick start your strategic marketing thinking. Just start by answering […]

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Last year I was lucky to be involved as a Lead Facilitator for The Gathering at meetings held in Longford, Portlaoise, Tullamore and Birr. Far from being what actor Gabriel Byrne called an attempt “to shake them [Irish Americans] down for a few quid”, The Gathering meetings offered each county and community a canvas to build their own local events, to celebrate what was great about their region and their county. Failte Ireland provided a whole battery of supports to […]

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In a week that saw, yet again, that Obama had literally outsmarted his opposition, we should consider just how smart are we as individuals, companies or countries. I remember when the battle was between John McCain and Obama, McCain recognised that he was a bit of a lame duck when it came to technology. To allay voters’ fears, he said he used ‘The Google frequently’. Ouch!

I came across an interesting article by Boston Consultancy Group recently that suggested that as […]

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Right now I’m preparing two sessions on innovation for delivery at the Irish Management Institute (IMI) and want to talk about where great ideas come from. Look in the obvious places! Customers are one of the greatest sources of ideas. But for real insights, we often need to look at our brands ‘in the wild’, as they are used in our customers’ everyday lives.

The head of Heinz, William Johnson, tells the story that he discovered –  in his […]

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Recessions make people Slam on the Brakes (SOB)!

In one of Olivia O’Leary’s contributions to Drive Time at the beginning of the recession, she talked about some of the good things that have come out of the recession. One was that you can now tell your kids that “you can’t afford it” when they demand a new phone, a new pair of runners or something new to wear.

That is what we are saying to ourselves about so many potential purchases: […]

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For some years I have been running programmes with companies on writing up marketing plans and developing marketing strategies. As I teach marketing strategy right up to MBA level, I know how complex marketing strategy can be. Yet companies want me to help them come up with a plan in a matter of hours. Is this an impossible demand? Can anything useful be done in a few hours, when we know that so much research is required?

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