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New Year’s Resolutions and Falling off the Wagon
Some New Year's Resolutions Just Don't Stick – Even with Glue
Laden with guilt, extra weight and fear of going broke, it’s no wonder we are all suckers for New Year’s Resolutions. I make pretty much the same ones every year and like boomerangs, they always come back, unchanged by their flight into wishful thinking.
I’m reminded of that scene in the hit film Airplane, when Lloyd Bridges realises he’s taken on too many [...]
- Categories: Personal Effectiveness
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In a career that spanned from the end of the Mad Men era to the digital age, Shelly Lazarus has always believed 'If you think you can do it, you can do it!'
Looking back on a huge advertising career, Shelley Lazarus, Chairman of Ogilvy & Mather worldwide, knows what her biggest career challenge was: turning a near dead business around. Lazarus tells the story of how she got Ogilvy Advertising in New York up off its knees in the [...]
- Categories: Business Communications, Marketing, Strategy
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Until last Saturday, most of us hadn’t even known there was such a thing as a ‘contamination narrative’ but writing in The Irish Times, Maureen Gaffney put her finger on Ireland’s very irregular pulse and told us how to make the patient better.
A narrative is how we view and tell our story of what is happening to us. As a nation that has suffered a major blow to its sense of self, we may be drawn to divide our story of [...]
- Categories: Business Communications, Marketing, Selling
- 5 Comments »
