Lynx Man Gets Lucky

When Unilever carried out research on what men really want when pursuing the opposite sex, they discovered that it wasn’t a Boy meets Girl happy ending that young men were searching for. Way too boring!

The male phantasy, as discovered after researching thousands of men in an anonymous survey, was to be irresistable to many women – simultaneously. They also discovered – based on observations of men on a night out – that they could segment men’s […]

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  • Categories: Marketing, Selling, Strategy
  • Comments Off on From Geeks to Gods – How Unilever plays on male insecurities

Recessions make people Slam on the Brakes (SOB)!

In one of Olivia O’Leary’s contributions to Drive Time at the beginning of the recession, she talked about some of the good things that have come out of the recession. One was that you can now tell your kids that “you can’t afford it” when they demand a new phone, a new pair of runners or something new to wear.

That is what we are saying to ourselves about so many potential purchases: […]

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