When you finally meet 'the special one', do you know what to say?

It’s amazing how many business people become tongue tied when asked about their value proposition. Ask them what they do, and they are happy to chat away about their company, how many people work there, what the make or do and how long they’ve been in business.

The Bland leading the Bland

In many of the workshops that I run with SMEs and larger organisations, I invite people to […]

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Lynx Man Gets Lucky

When Unilever carried out research on what men really want when pursuing the opposite sex, they discovered that it wasn’t a Boy meets Girl happy ending that young men were searching for. Way too boring!

The male phantasy, as discovered after researching thousands of men in an anonymous survey, was to be irresistable to many women – simultaneously. They also discovered – based on observations of men on a night out – that they could segment men’s […]

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  • Categories: Marketing, Selling, Strategy
  • Comments Off on From Geeks to Gods – How Unilever plays on male insecurities

Until last Saturday, most of us hadn”t even known there was such a thing as a ‘contamination narrative’ but writing in The Irish Times, Maureen Gaffney put her finger on Ireland’s very irregular pulse and told us how to make the patient better.

A narrative is how we view and tell our story of what is happening to us. As a nation that has suffered a major blow to its sense of self, we may be drawn to divide our story of […]

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