Not only is multi-tasking a myth, but the idea that we mortals can hold seven ideas in our heads at any time (the Juggler’s Brain) is also a myth. According to a fascinating book by Nicholas Carr “The Shallows – How the internet is changing the way we read, think and remember”, the biggest mistake we can make is to overload our brains with too many stimuli from actions such as constantly checking our iPhones, tweets and e-mails.

If you have […]

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Writing Brief

Let’s face it, most of us don’t want to read a new message or document unless it’s made very enticing. And how often does that happen. So these are tips for people who have to write in situations that can’t be spiced up with outrageous headlines, wild photography or juicy gossip.

1.       Don’t back into a point.

At school, when we were writing essays and exam answers, we were told to start with the background and introduction and build towards […]

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