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Work-Out – GE's Continuous Improvement Programme
I was recently facilitating a Work-Out session with a very dynamic company. We were focusing on building change from the bottom up, engaging staff by asking them what their solutions were to problems. But we had a problem. Staff were coming up with great action points but were then finding it difficult to work on their ideas once they went back to their desks. We were stalling because the old excuse ‘I’m too busy’ was […]
- Categories: Business Communications, Personal Effectiveness
- Comments Off on One thing successful people do differently
In a career that spanned from the end of the Mad Men era to the digital age, Shelly Lazarus has always believed 'If you think you can do it, you can do it!'
Looking back on a huge advertising career, Shelley Lazarus, Chairman of Ogilvy & Mather worldwide, knows what her biggest career challenge was: turning a near dead business around. Lazarus tells the story of how she got Ogilvy Advertising in New York up off its knees in […]
- Categories: Business Communications, Marketing, Strategy
- Comments Off on Restoring Belief in a Struggling Business – Case Study: Ogilvy & Mather
Lads, I've just got a great idea!
So you’ve cut the costs to the bone. You’re working with half the numbers you worked with three years ago. Your team is feeling demotivated and you’ve run out of ideas. Are you stuck? Not at all. Like Michael Caine in The Italian Job, it’s a case of: “Just a minute, Lads. I’ve got a great idea!”
Talk to the people who are closest to the challenge. Recently I’ve been working with a number of […]
- Categories: Business Communications, Customer Experience, Marketing, Selling
- 1 Comment »
