We are so seduced by those short, self-administered tests that promise to reveal our ‘true north’. They will help us identify all sorts of hidden strengths, from our ability to brainstorm through to our natural leadership talent. The fact that it only takes 60 seconds to run the test is also a big attraction…..

But now and then, you may come across a really worthwhile article that goes beyond the over-simplified diagnosis so beloved of the Cosmo-style questionnaire.

In January 2011, McKinsey […]

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