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by Cariona Neary
Read my latest tips on DIY Marketing – where I feature the up-and-coming icecream company, Nobó, as well as founders of The Happy Pear, Dave and Steve Flynn and get them to tell us how they have achieved great marketing success. The article, just published in the August edition of Hotel & Restaurant Times, is the second in a series in which I focus on marketing for food and hospitality companies.
To find out more about effective marketing using […]
- Categories: Marketing, Uncategorized
- Comments Off on Top Tips on DIY Marketing
Negative comments about the quality of customer service by renowned food writer, Georgina Campbell, in a recent interview with Matt Cooper of TodayFM, have set the hospitality industry on edge.
Not surprisingly, the sector has become defensive and Fáilte Ireland’s surveys of overseas tourists suggest strong visitor satisfaction, with 93% describing the service they received as either good or very good.
But be careful. There is a world of difference between a customer rating your business as good or very good. A […]
- Categories: Business Communications, Customer Experience, Customer Loyalty, Customer Retention, Marketing, Selling
- Comments Off on Is Customer Service Good or Bad in Ireland?
In our case study on customer retention, we interview Janine Patterson of Sodexo. She explains how, over the past seven years, Sodexo has steadily increased its customer loyalty levels. Today Sodexo Ireland is outperforming Sodexo’s global average with over 95% retention levels. It’s an amazing achievement. But it starts in an unusual place – first you’ve got to let some of your customers go. Find out more…..
This article was published in the June 2013 issue of Hotel & Restaurant Times.https://dl.dropboxusercontent.com/u/59286216/Sodexo%27s%20Customer%20Retention%20Strategy.pdf
- Categories: Customer Experience, Customer Loyalty, Customer Retention, Marketing, Strategy
- Comments Off on Find out how Sodexo has over 95% Customer Retention levels in Ireland
In a week that saw, yet again, that Obama had literally outsmarted his opposition, we should consider just how smart are we as individuals, companies or countries. I remember when the battle was between John McCain and Obama, McCain recognised that he was a bit of a lame duck when it came to technology. To allay voters’ fears, he said he used ‘The Google frequently’. Ouch!
I came across an interesting article by Boston Consultancy Group recently that suggested that as […]
- Categories: Business Communications, Marketing, Strategy, Uncategorized
- Comments Off on Ireland – A right shower of Laggards!
Not only is multi-tasking a myth, but the idea that we mortals can hold seven ideas in our heads at any time (the Juggler’s Brain) is also a myth. According to a fascinating book by Nicholas Carr “The Shallows – How the internet is changing the way we read, think and remember”, the biggest mistake we can make is to overload our brains with too many stimuli from actions such as constantly checking our iPhones, tweets and e-mails.
If you have […]
- Categories: Business Communications, Marketing, Personal Effectiveness
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We are so seduced by those short, self-administered tests that promise to reveal our ‘true north’. They will help us identify all sorts of hidden strengths, from our ability to brainstorm through to our natural leadership talent. The fact that it only takes 60 seconds to run the test is also a big attraction…..
But now and then, you may come across a really worthwhile article that goes beyond the over-simplified diagnosis so beloved of the Cosmo-style questionnaire.
In January 2011, McKinsey […]
Lynx Man Gets Lucky
When Unilever carried out research on what men really want when pursuing the opposite sex, they discovered that it wasn’t a Boy meets Girl happy ending that young men were searching for. Way too boring!
The male phantasy, as discovered after researching thousands of men in an anonymous survey, was to be irresistable to many women – simultaneously. They also discovered – based on observations of men on a night out – that they could segment […]
It’s like being in the ring with Mike Tyson: getting punched
on all sides. The wave of bad news hitting people within companies and out in
the market place in general is enough to send anyone reeling. For many
organisations, maintaining employee confidence, engagement and motivation is a
critical issue. But how can you motivate people when salaries and staffing
levels are down. Yes, you certainly can.
At Neary Marketing and Communications we have been […]
- Categories: Marketing, Selling, Strategy, Uncategorized
- Comments Off on Use Work-Out to Deliver a Killer Punch!
In a career that spanned from the end of the Mad Men era to the digital age, Shelly Lazarus has always believed 'If you think you can do it, you can do it!'
Looking back on a huge advertising career, Shelley Lazarus, Chairman of Ogilvy & Mather worldwide, knows what her biggest career challenge was: turning a near dead business around. Lazarus tells the story of how she got Ogilvy Advertising in New York up off its knees in […]
- Categories: Business Communications, Marketing, Strategy
- Comments Off on Restoring Belief in a Struggling Business – Case Study: Ogilvy & Mather
Lads, I've just got a great idea!
So you’ve cut the costs to the bone. You’re working with half the numbers you worked with three years ago. Your team is feeling demotivated and you’ve run out of ideas. Are you stuck? Not at all. Like Michael Caine in The Italian Job, it’s a case of: “Just a minute, Lads. I’ve got a great idea!”
Talk to the people who are closest to the challenge. Recently I’ve been working with a number of […]
- Categories: Business Communications, Customer Experience, Marketing, Selling
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