By Cariona Neary

What is marketing’s purpose during this coronavirus? A temptation for some marketers could be to continue to promote their business with the usual marketing activities. We know what this feels like as consumers, when we watch something we’ve recorded a few short weeks ago, the ads seem so out of touch, so clumsy. Our hearts and minds are in a very different place now.

What are we feeling, is there a name for it? Maybe if we […]

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