How come companies are happy to spend considerable money investing in their brands, improving their technology or operations but often skimp on the final and most important link between the organisation and the customer? Well, here’s the thing: customer service is as much about finance as, well, finance!

Depending on your business, the cost of chasing new business is at least five times more expensive than keeping the customers you have happy. Here are […]

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• Categories: Customer Retention, Uncategorized
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So you were attracted by the headline that made WOW Customer Service look easy. But what I didn’t say in the headline on Employee Engagement is that you have to take the 3 Steps every day!

Some things in business can be both simple and difficult. Like connecting, really connecting with your team. Like providing a mini sales training session every day. Like creating those little moments of unique and personal service to customers that are so authentic and caring, your […]

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• Categories: Customer Service
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Negative comments about the quality of customer service by renowned food writer, Georgina Campbell, in a recent interview with Matt Cooper of TodayFM, have set the hospitality industry on edge.

Not surprisingly, the sector has become defensive and Fáilte Ireland’s surveys of overseas tourists suggest strong visitor satisfaction, with 93% describing the service they received as either good or very good.

But be careful. There is a world of difference between a customer rating your business as good or very good. A […]

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• Categories: Business Communications, Customer Experience, Customer Loyalty, Customer Retention, Marketing, Selling
• Comments Off on Is Customer Service Good or Bad in Ireland?

In a career that spanned from the end of the Mad Men era to the digital age, Shelly Lazarus has always believed 'If you think you can do it, you can do it!'

Looking back on a huge advertising career, Shelley Lazarus, Chairman of Ogilvy & Mather worldwide, knows what her biggest career challenge was: turning a near dead business around. Lazarus tells the story of how she got Ogilvy Advertising in New York up off its knees in […]

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• Categories: Business Communications, Marketing, Strategy
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Lads, I've just got a great idea!

So you’ve cut the costs to the bone. You’re working with half the numbers you worked with three years ago. Your team is feeling demotivated and you’ve run out of ideas. Are you stuck? Not at all. Like Michael Caine in The Italian Job, it’s a case of: “Just a minute, Lads. I’ve got a great idea!”

Talk to the people who are closest to the challenge. Recently I’ve been working with a number of […]

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• Categories: Business Communications, Customer Experience, Marketing, Selling
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One of the most important articles I ever read was about the link between how employees are  treated and rewarded and bottom line sales, profitability and customer loyalty. You might say: isn”t that obvious! Yes, I agree but often the best articles are telling us stuff we know already but don”t deliver on.

 Like motivation. How many of our internal communications conversations are designed to motivate staff? Not that many, yet we know that a motivated team is much more […]

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• Categories: Business Communications, Customer Experience, Marketing, Selling, Strategy
• Comments Off on Why employee engagement is the new buzz term