- 3 Winning Strategies to lead through COVID Uncertainty
- Ethical Marketing at a Time of Crisis
- How to manage and motivate remotely: 7 tips for success
- 5 Reasons to get China Ready Now!
- Women: Is your self-confidence holding you back?
- We’re suckers for Fake News: Daniel Kahneman’s Lessons on the Irrational Consumer
- Business leaders need to leverage Twitter
- Is Your Marketing Moving at the Speed of Digital?
- 10 Tips to creating a winning CRM Strategy
- Top Tips on DIY Marketing
- Body Language
- Business Communications
- Customer Experience
- Customer Loyalty
- Customer Retention
- Customer Service
- Digital Marketing
- DIT Masters in Professional Practice
- Marketing Planning
- Personal Effectiveness
- SME Toolkit
- Strategic Marketing
- October 2020
- April 2020
- October 2018
- November 2017
- July 2017
- March 2016
- August 2015
- August 2014
- February 2014
- January 2014
- November 2013
- October 2013
- September 2013
- August 2013
- February 2013
- January 2013
- November 2012
- July 2012
- April 2012
- December 2011
- November 2011
- October 2011
- July 2011
- June 2011
- May 2011
- November 2010
5 Disturbing Facts about Women and the Leadership Pipeline
According to the TedTalk phenomenon, Professor Amy Cuddy, women feel chronically less powerful than men.
Women are not making it through the corporate pipeline, despite representing roughly half the workforce at entry level in professional posts.
In Ireland, women are paid on average 14 per cent less than men and the pay difference is widening!
The Old Boys […]
A small increase in customer retention can have a big impact on your profits. Not only do you not have customer acquisition costs but loyal customers are also more profitable. So here you’re ‘Note to Self’ when sitting down to write your Marketing Planning.
My company will increase customer retention levels by 5% in 2014.
To make this objective a reality, you need to define how you will measure customer retention. You need to measure the volume of sales from retained clients […]
Right now I’m preparing two sessions on innovation for delivery at the Irish Management Institute (IMI) and want to talk about where great ideas come from. Look in the obvious places! Customers are one of the greatest sources of ideas. But for real insights, we often need to look at our brands ‘in the wild’, as they are used in our customers’ everyday lives.
The head of Heinz, William Johnson, tells the story that he discovered – in his […]
A meeting that seems casual and unplanned can often lead to new business. But to make the most of these chance encounters, you need to know the types of people who can be helpful to you and your business and, even more importantly, you need to be able to communicate how you can add value to them.
Here are some quick tips for turning casual conversations into profitable relationships through better networking.
Talk to the right people. Who are they? Well, either people […]
In one of Olivia O’Leary’s contributions to Drive Time at the beginning of the recession, she talked about some of the good things that have come out of the recession. One was that you can now tell your kids that “you can’t afford it” when they demand a new phone, a new pair of runners or something new to wear.
That is what we are saying to ourselves about so many potential […]