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5 Disturbing Facts about Women and the Leadership Pipeline
Jennifer Lawrence gave in too early in negotiating her pay because she wanted to be 'nice'
According to the TedTalk phenomenon, Professor Amy Cuddy, women feel chronically less powerful than men.
Women are not making it through the corporate pipeline, despite representing roughly half the workforce at entry level in professional posts.
In Ireland, women are paid on average 14 per cent less than men and the pay difference is widening!
The Old Boys […]
- Categories: Body Language, Brexit, Business Communications
- Comments Off on Women: Is your self-confidence holding you back?
A small increase in customer retention can have a big impact on your profits. Not only do you not have customer acquisition costs but loyal customers are also more profitable. So here you’re ‘Note to Self’ when sitting down to write your Marketing Planning.
My company will increase customer retention levels by 5% in 2014.
To make this objective a reality, you need to define how you will measure customer retention. You need to measure the volume of sales from retained clients […]
- Categories: Customer Retention, Uncategorized
- Comments Off on Make Customer Retention your #1 Marketing Objective for 2014!
Right now I’m preparing two sessions on innovation for delivery at the Irish Management Institute (IMI) and want to talk about where great ideas come from. Look in the obvious places! Customers are one of the greatest sources of ideas. But for real insights, we often need to look at our brands ‘in the wild’, as they are used in our customers’ everyday lives.
The head of Heinz, William Johnson, tells the story that he discovered – in his […]
- Categories: Customer Experience, Marketing, Selling, Strategy
- Comments Off on For the best advice, ask your customers…
A meeting that seems casual and unplanned can often lead to new business. But to make the most of these chance encounters, you need to know the types of people who can be helpful to you and your business and, even more importantly, you need to be able to communicate how you can add value to them.
Here are some quick tips for turning casual conversations into profitable relationships through better networking.
Talk to the right people. Who are they? Well, either people […]
- Categories: Business Communications, Marketing, Selling, Uncategorized
- Comments Off on Turn Casual Conversations into Profitable Relationships – The Art of Networking
Recessions make people Slam on the Brakes (SOB)!
In one of Olivia O’Leary’s contributions to Drive Time at the beginning of the recession, she talked about some of the good things that have come out of the recession. One was that you can now tell your kids that “you can’t afford it” when they demand a new phone, a new pair of runners or something new to wear.
That is what we are saying to ourselves about so many potential […]
