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Last year I was lucky to be involved as a Lead Facilitator for The Gathering at meetings held in Longford, Portlaoise, Tullamore and Birr. Far from being what actor Gabriel Byrne called an attempt “to shake them [Irish Americans] down for a few quid”, The Gathering meetings offered each county and community a canvas to build their own local events, to celebrate what was great about their region and their county. Failte Ireland provided a whole battery of supports to […]
- Categories: Facilitation, Strategy
- Comments Off on Unstoppable Momentum of The Gathering
In a week that saw, yet again, that Obama had literally outsmarted his opposition, we should consider just how smart are we as individuals, companies or countries. I remember when the battle was between John McCain and Obama, McCain recognised that he was a bit of a lame duck when it came to technology. To allay voters’ fears, he said he used ‘The Google frequently’. Ouch!
I came across an interesting article by Boston Consultancy Group recently that suggested that as […]
- Categories: Business Communications, Marketing, Strategy, Uncategorized
- Comments Off on Ireland – A right shower of Laggards!
It’s like being in the ring with Mike Tyson: getting punched
on all sides. The wave of bad news hitting people within companies and out in
the market place in general is enough to send anyone reeling. For many
organisations, maintaining employee confidence, engagement and motivation is a
critical issue. But how can you motivate people when salaries and staffing
levels are down. Yes, you certainly can.
At Neary Marketing and Communications we have been […]
- Categories: Marketing, Selling, Strategy, Uncategorized
- Comments Off on Use Work-Out to Deliver a Killer Punch!
Until last Saturday, most of us hadn”t even known there was such a thing as a ‘contamination narrative’ but writing in The Irish Times, Maureen Gaffney put her finger on Ireland’s very irregular pulse and told us how to make the patient better.
A narrative is how we view and tell our story of what is happening to us. As a nation that has suffered a major blow to its sense of self, we may be drawn to divide our story of […]
- Categories: Business Communications, Marketing, Selling
- 5 Comments »
A 2% increase in customer retention is equal to a 10% cut in costs. Now that’s pretty interesting for any company that’s gone about as far as it can go in paring back costs. So how can you ramp up your customer retention strategy?
While customer service might have improved in Ireland, I regularly check out service standards in hotels, restaurants and shops and there is still so much room for improvement. And the great thing about customer service is that […]
- Categories: Customer Experience, Selling, Strategy
- Comments Off on Three Ways to Out-Service the Competition
