Recent Posts
- 3 Winning Strategies to lead through COVID Uncertainty
- Ethical Marketing at a Time of Crisis
- How to manage and motivate remotely: 7 tips for success
- 5 Reasons to get China Ready Now!
- Women: Is your self-confidence holding you back?
- We’re suckers for Fake News: Daniel Kahneman’s Lessons on the Irrational Consumer
- Business leaders need to leverage Twitter
- Is Your Marketing Moving at the Speed of Digital?
- 10 Tips to creating a winning CRM Strategy
- Top Tips on DIY Marketing
Categories
- Body Language
- Brexit
- Business Communications
- China
- COVID
- CRM
- Customer Experience
- Customer Loyalty
- Customer Retention
- Customer Service
- Digital Marketing
- DIT Masters in Professional Practice
- Facilitation
- Leadership
- Marketing
- Marketing Planning
- Personal Effectiveness
- Selling
- SME Toolkit
- Strategic Marketing
- Strategy
- Uncategorized
Archive
- October 2020
- April 2020
- October 2018
- November 2017
- July 2017
- March 2016
- August 2015
- August 2014
- February 2014
- January 2014
- November 2013
- October 2013
- September 2013
- August 2013
- February 2013
- January 2013
- November 2012
- July 2012
- April 2012
- December 2011
- November 2011
- October 2011
- July 2011
- June 2011
- May 2011
- November 2010
When you finally meet 'the special one', do you know what to say?
It’s amazing how many business people become tongue tied when asked about their value proposition. Ask them what they do, and they are happy to chat away about their company, how many people work there, what the make or do and how long they’ve been in business.
The Bland leading the Bland
In many of the workshops that I run with SMEs and larger organisations, I invite people […]
- Categories: Business Communications, Personal Effectiveness, Selling
- Comments Off on Networking: How to communicate your value proposition
Lynx Man Gets Lucky
When Unilever carried out research on what men really want when pursuing the opposite sex, they discovered that it wasn’t a Boy meets Girl happy ending that young men were searching for. Way too boring!
The male phantasy, as discovered after researching thousands of men in an anonymous survey, was to be irresistable to many women – simultaneously. They also discovered – based on observations of men on a night out – that they could segment […]
Until last Saturday, most of us hadn”t even known there was such a thing as a ‘contamination narrative’ but writing in The Irish Times, Maureen Gaffney put her finger on Ireland’s very irregular pulse and told us how to make the patient better.
A narrative is how we view and tell our story of what is happening to us. As a nation that has suffered a major blow to its sense of self, we may be drawn to divide our story of […]
- Categories: Business Communications, Marketing, Selling
- 5 Comments »
